Accuracy is Important!
Our approach to geofencing involves continuous refinement and ground-truthing to account for the real-world complexities of shopping center layouts. By eliminating inaccuracies such as drift or leaking—common issues in less precise geofencing systems—we provide an unparalleled level of reliability. While this process may take longer to build and produce compared to machine-drawn polygons, the results speak for themselves. CAP’s geofences offer an unmatched level of detail and accuracy that directly benefits our customers by minimizing errors and maximizing actionable insights.
Mobile Advertising
Advertisers, in particular, benefit from the superior accuracy of CAP’s geofences. With precise targeting capabilities, they can deliver location-based ads with confidence, ensuring that messaging reaches the intended audience without the risk of drift or leakage outside the geofence. This level of precision leads to higher engagement rates, better ROI, and an overall more effective advertising strategy. By eliminating inaccuracies and focusing on the details that matter most, CAP empowers advertisers to achieve their goals with a data-driven, results-oriented approach.
Geofences
In a market where precision and reliability are critical, CAP’s geofencing methodology sets a new standard. Our commitment to accuracy not only reduces errors but also provides customers with the confidence to make informed decisions based on reliable data. Whether it’s for analyzing foot traffic, optimizing advertising campaigns, or gaining a deeper understanding of customer behavior, CAP geofences deliver results that drive success. By prioritizing quality and accuracy over speed, we’ve created a product that truly stands out in the industry, offering immense value to our customers and redefining what’s possible with geospatial data.
Business Optimization
For businesses using mobile GPS data, CAP geofences unlock the ability to truly understand foot traffic patterns within a shopping center. Instead of just knowing how many people visit a center, customers can gain deeper insights into exactly where visitors go, whether they’re in the parking lot, walking between outparcels, or inside specific stores. This granular level of understanding allows for more accurate footfall analytics, enabling businesses to optimize operations, improve marketing strategies, and better understand customer behavior.
Hand Drawn
CAP Geofences are crafted with precision, utilizing a meticulous, hand-drawn process that ensures the utmost accuracy. Unlike many data providers that rely solely on automated, machine-drawn polygons limited to building footprints, CAP takes a more comprehensive and thoughtful approach. We understand that a shopping center is not just the structure or building itself but encompasses the entire ecosystem, including parking lots, outparcels, and any additional surrounding structures. This holistic perspective ensures that our geofences accurately represent the true footprint of a shopping center, delivering meaningful insights for our clients.